Overview
Meta reports what its own pixel saw, and it tends to claim its share of every full night. Without the register, there's no way to know which of those guests were coming anyway.
Connected to restauWant, your Facebook and Instagram ads are measured against the checks they brought in, and those checks go back to Meta as conversions with their value - so the campaigns start finding people who spend, not people who tap.
Setup is a partner request in Meta Business Suite for your ad account, page and pixel. You approve it, and you can remove it whenever you like.
What you get
- Facebook and Instagram ad spend matched to checks, per location
- Matched checks sent back to Meta as conversions, with their value
- A before-and-after view once the real checks start going back
- Ads, posts and email measured against the same register
