Guides

Practical guides to better restaurant marketing

For restaurant operators, hospitality groups, and the teams behind their campaigns. Learn how to plan the work, connect it to real sales, and use what you find to make the next decision.

A group of diners at a full table, blurred with movement, in black and white

October 2, 2026

How to fill a restaurant midweek without discounting

Blurred silhouettes of guests seated on stools at a cafe bar against a bright wall, in black and white

October 2, 2026

What Google and Meta count as a conversion for a restaurant

Chefs working through clouds of steam in a professional kitchen, in black and white

October 2, 2026

One campaign, eight locations: how to find out where it actually worked

September 25, 2026

The holiday season is your biggest dataset. Measure it from the first week.

A chef standing still with arms crossed while the kitchen team blurs past, in black and white

October 5, 2026

A restaurant photo shoot brief and shot list

A busy restaurant kitchen seen through a steamed-up window at night, in black and white

October 5, 2026

Verified, Business or Total: which revenue number to use

Empty cafe terrace tables with blurred people walking past on the street, in black and white

October 5, 2026

A brand standards checklist for multi-location restaurants

A waiter hurrying across a terrace at night carrying plates, blurred in motion, in black and white

October 5, 2026

An agency client-measurement handoff checklist

A blurred figure walking between tables in a bright cafe, in black and white

October 2, 2026

Nine questions to ask a restaurant marketing agency before you sign

Blurred figures at a counter with arcs of light trailing above them, in black and white

October 5, 2026

A restaurant creative test worksheet

A lit cafe front at night with blurred people passing under umbrellas, in black and white

October 5, 2026

A local search audit for restaurants and hospitality groups

A cafe bar seen from above with light trails sweeping along the counter, in black and white

October 5, 2026

Restaurant marketing data setup checklist

A blurred bartender moving behind a dimly lit bar counter, in black and white

October 2, 2026

The restaurant marketing report an owner will actually read

Want to see what your campaigns bring to the register?

Explore how restauWant connects marketing activity to the checks guests actually pay.