The concept, the pressures, the plan

Every restaurant has something pulling at it: a soft midweek, an opening date, a second location, a private room that should be busier. The usual answer is another promotion. We start with the concept and plan from there.

A reason to come that still feels like the same restaurant.

What the diagnosis covers

Where guests come from and when, frequency versus occasion, the revenue streams that are underused, and how the place reads from outside. Taken from your register and your channels, not from a deck.

A scope can include
Positioning: who it's for and what it's known for
Channel priorities across paid, social, search, email and press
Opening and launch plans
Seasonal and campaign calendars, by location
What gets measured, and who owns each part

What you leave with

A plan by season, location and channel that your team can run, we can run, or both. On retainer it comes with a monthly read in the app: what worked, what didn't, what changes.

Elsewhere in the Studio

Questions people ask

Can we have the strategy without the execution?

Yes. Strategy can be a project on its own, handed to your team or your existing agency.

We're opening soon. When should we start?

As early as you can. The plan shapes the brand, the site and the photography, so it costs less to have it before those are made.

What's pulling at the restaurant right now?

An opening, a new direction, a stronger ongoing program—or a particular part of the marketing that needs attention.

Tell us about your restaurant and where you’d like help.