The concept, made visible

A restaurant already has a point of view: the food, the room, the way people are looked after. Brand design gets that onto the menu, the sign, the site and the feed, so it reads as one place.

One place, wherever a guest meets it.

Where it starts

With the concept and the guest it's for, before any logos. For an opening that means building from nothing. For an established restaurant it usually means keeping what regulars recognize and tightening the rest.

A scope can include
Brand direction and visual identity
Logo, color and type
Menus, signage, packaging and printed pieces
Templates for social, email and ads
Guidelines your team and partners can follow

Where it goes

Onto the things you use every day. We design the identity against real applications, like tonight's menu, the website and a paid ad, so it holds up in service as well as in a presentation.

Elsewhere in the Studio

Questions people ask

Can you work with the brand we already have?

Yes. We can refine and extend an existing identity or build a new one.

Is this only for new openings?

No. An opening is the obvious moment, but a new location, a new menu or a tired identity are all good reasons.

Tell us about the concept.

An opening, a new direction, a stronger ongoing program—or a particular part of the marketing that needs attention.

Tell us about your restaurant and where you’d like help.