Overview
Google Ads optimizes toward whatever it's told counts as a conversion. For most restaurants that's a click on directions or a visit to the menu page - signals that tell Google who browses, not who comes in and spends.
Connected to restauWant, your campaigns are measured against the checks they brought in at the register, per location, and those checks go back to Google Ads as conversions with their real value. Over the following weeks, the bidding starts favoring the people who spend.
Access is granted the standard way: restauWant is added as a manager on your account, and you can remove it at any time from your own Google Ads settings.
What you get
- Every Google campaign measured against matched checks, per location
- Matched checks sent back to Google Ads as conversions, with their value
- Google in the same campaign view as Meta, social and email
- Spend and return side by side, graded Verified, Business and Total
