James Provisions
Challenge
James Provisions sits in a neighborhood where a surprising number of residents had never noticed it. The task was not awareness in the broad sense; it was introducing the restaurant to the people who live closest to it, and turning a first visit into a habit.
Approach
Connecting with neighbors around the corner who didn't know this restaurant existed - and building relationships that convert them to enthusiastic promoters of the brand
Client site: jamesprovisions.com
Solution
Meta and Google campaigns were drawn tightly around the surrounding neighborhoods, with Resy handling reservations and Toast at the register, so that visits could be read against the campaigns that brought them in rather than against clicks. The loyalty side of the brief followed from there: guests who came once were given a reason to come back.
Technology: Meta Ads, Google Ads, Resy, Toast. Services: Marketing Strategy, Paid Media, Analytics, Digital Advertising.
Results
What’s next
Ongoing. The engagement is measured by the neighbors who became regulars.
Credits: Stephanie Olson, Campaign Director; Timothy Tamas, Performance Marketing Manager; Gareth Paget, Creative Director.
