Scaling Local Excitement and Lasting Impact
Omnichannel Marketing
Web Design
Organic Growth
Paid Media
Photography
Fast Casual from Beijing
Scaling Local Excitement and Lasting Impact
restauWant partnered with a new dumpling house to build excitement for their opening, drive immediate foot traffic, and establish a foundation for long-term growth. Through targeted social campaigns, high-impact paid media, and real-time optimizations, restauWant helped transform this launch into a major local success.
Client
Dumpling Factory
Released
Timeframe
Ongoing
Project Type
Omnichannel Marketing
Technology
Webflow ChowNow Sprout Social Google Analytics
Fast Casual from Beijing
Overview
restauWant delivered an omnichannel launch strategy that aligned paid and organic marketing to drive performance at every level. With high-impact creative, precision targeting, and real-time data, we ensured every touchpoint worked together to bring the brand’s story and value to life — turning interest into action and first-time visitors into loyal customers.
Dumpling Factory introduced its take on handmade dumplings, buns, and noodles in a market where standing out requires more than great food. The restaurant needed more than awareness — it needed to command attention, attract high-intent guests, and drive measurable, profitable growth from the start.
Fast Casual from Beijing
The Challenge
The restaurant’s opening required more than visibility; it needed strategic precision to cut through a crowded dining scene, drive immediate foot traffic, and lay the foundation for scalable, long-term success.
The digital presence had to embody the brand’s authentic aesthetic and culinary vision, creating seamless alignment between online discovery and in-person experience.
Fast Casual from Beijing
The Solution
restauWant deployed a robust paid media strategy across Google and Meta, combining Performance Max campaigns for maximum local visibility with keyword-targeted Search campaigns to capture high-intent demand. Every dollar worked harder through continuous data-driven optimizations, ensuring sustained ROI and meaningful engagement.
Webflow ChowNow Sprout Social Google Analytics
Our organic social strategy showcased the brand’s unique story through dynamic photography, thoughtful captions, and video content that sparked interest and fostered connection. Integrated analytics provided deep insights that informed rapid creative and media refinements, maximizing performance across channels.
Fast Casual from Beijing
Fast Casual from Beijing
Performance Results
The campaign delivered beyond expectations. Paid media efforts drove immediate foot traffic at a highly efficient cost, creating a strong return on ad spend while social media efforts accelerated audience growth and engagement. Dumpling Factory’s opening wasn’t just noticed — it became a talking point in the community.
Within 6 Weeks
Menus & High-Intent Content
Average Cost to Acquire New Guests
The strategy established Dumpling Factory as a standout destination, achieving sustained awareness, consistent guest visits, and a loyal following that continues to fuel growth beyond the opening period.
