Turning Atlanta’s hidden Persian gem into the must-book caterer for discerning diners
Omnichannel Growth Campaign + Visual Refresh
Digital Advertising
Analytics
Paid Media
Marketing Strategy
Iranian Fine Dining
Turning Atlanta’s hidden Persian gem into the must-book caterer for discerning diners
restauWant partnered with Persian Basket to help them woo Atlanta’s affluent food lovers and corporate event planners. The mission: reposition the brand from “local market” to “luxury Persian dining experience”—and book out their brand-new catering program.
Client
Persian Basket
Released
Timeframe
Ongoing
Project Type
Omnichannel Growth Campaign + Visual Refresh
Technology
OpenTable Google Ads Google Tag Manager Meta Pixel
Iranian Fine Dining
Overview
The brand embodies saffron-scented elegance: elevated family hospitality, artful plating, and a whisper of worldly intrigue that resonates with well-traveled palates.
North Atlanta’s high-income neighborhoods were craving unique, upscale catering—but had no Persian option on speed dial. Persian Basket wanted to seize this gap, driving top-tier diner footfall and transforming special-event demand into recurring revenue.
Iranian Fine Dining
The Challenge
Affluent Atlantans hadn’t considered Persian Basket for high-budget events. Online impressions skewed “ethnic grocery” instead of refined catering. Mid-week traffic lagged, and premium ticket growth stalled.
Iranian Fine Dining
The Solution
OpenTable Google Ads Google Tag Manager Meta Pixel
