Persian Basket
Challenge
Affluent Atlantans hadn’t considered Persian Basket for high-budget events. Online impressions skewed “ethnic grocery” instead of refined catering. Mid-week traffic lagged, and premium ticket growth stalled.
Approach
restauWant partnered with Persian Basket to help them woo Atlanta’s affluent food lovers and corporate event planners. The mission: reposition the brand from “local market” to “luxury Persian dining experience” - and book out their brand-new catering program.
North Atlanta’s high-income neighborhoods were craving unique, upscale catering - but had no Persian option on speed dial. Persian Basket wanted to seize this gap, driving top-tier diner footfall and transforming special-event demand into recurring revenue.
The brand embodies saffron-scented elegance: elevated family hospitality, artful plating, and a whisper of worldly intrigue that resonates with well-traveled palates.
Client site: persianbasketatl.com
Solution
restauWant ran paid search and Meta campaigns aimed at North Atlanta’s event planners and the households most likely to book a large table, with the creative and the landing pages built around the catering program rather than the market. Google Tag Manager and the Meta Pixel were set up so that reservations and catering inquiries could be read against the campaigns that produced them, and OpenTable carried the booking side.
Technology: OpenTable, Google Ads, Google Tag Manager, Meta Pixel. Services: Digital Advertising, Analytics, Paid Media, Marketing Strategy.
Results
What’s next
The work is ongoing. What we’d want to protect is the repositioning: Persian Basket read as a caterer for occasions, not an errand, in the neighborhoods that can afford to book it. The measure is catering inquiries and midweek covers from those neighborhoods, not impressions.
