Driving Growth for a Modern Mediterranean Fast-Casual Brand With Precision Marketing
Paid Media, CRM, Franchise Lead Generation, Analytics-Driven Strategy
Marketing Strategy
Digital Advertising
Analytics
Paid Media
Mediterranean Fast Casual
Driving Growth for a Modern Mediterranean Fast-Casual Brand With Precision Marketing
Developing systems for ongoing franchisee lead generation, guest acquisition, and loyalty for a brand eager to scale
Client
Fast Casual Franchise
Released
Timeframe
Ongoing
Project Type
Paid Media, CRM, Franchise Lead Generation, Analytics-Driven Strategy
Technology
Toast POS Google Analytics 4 Meta & Google Ads Email & SMS
Mediterranean Fast Casual
Overview
restauWant developed a cross-channel strategy that combined targeted paid media campaigns, CRM initiatives, and custom analytics to drive results. Our work emphasized both immediate impact (guest visits, local awareness) and long-term growth (franchise development, brand equity).
This fast-casual restaurant concept set out to bring bold Mediterranean flavors and fresh, high-quality ingredients to a modern audience — offering NY-style dishes in a streamlined, approachable format. With aspirations for multi-location growth, the brand needed a marketing engine that could drive both in-store traffic and high-value franchise inquiries.
Mediterranean Fast Casual
The Challenge
The brand faced a highly competitive regional market with numerous fast-casual options. Building awareness, differentiating its offering, and converting digital engagement into foot traffic were critical for success.
Beyond local marketing, the concept needed a scalable approach to generate qualified franchise leads, ensuring sustainable expansion without diluting brand integrity.
Mediterranean Fast Casual
The Solution
restauWant launched hyper-targeted paid media campaigns that reached local audiences likely to convert, continually refining targeting and creative through real-time data. Campaigns prioritized cost efficiency and return on spend, turning store visits and inquiries into measurable growth.
Toast POS Google Analytics 4 Meta & Google Ads Email & SMS
We complemented media efforts with CRM tactics — nurturing guests via personalized SMS and email — and designed franchisee lead campaigns requiring a minimum $40K investment to ensure quality prospects. Custom analytics dashboards provided insights for rapid optimization.
Mediterranean Fast Casual
Mediterranean Fast Casual
Performance Results
Paid media efforts achieved standout cost efficiency, with some campaigns driving store visits at just $0.64 per visit — with an average ROI of 54.68x. The franchise lead campaigns generated inquiries at approximately $25.43 per qualified lead, supporting the brand’s growth trajectory.
Cost-Effective Traffic Acquisition
Average
Dining & Takeout
restauWant's integrated strategy not only drove significant guest growth and repeat visits but also helped the brand build credibility as a franchise opportunity, supporting its vision of regional expansion.
