Divan
Challenge
The restaurant needed to capture attention in a saturated fine dining market while preserving its brand integrity and ensuring digital touchpoints reflected the elevated in-house experience.
Driving high-value reservations and private event bookings required a data-driven, audience-first approach that could efficiently convert visibility into revenue.
Approach
Elevating a timeless restaurant with strategic marketing that drives revenue and brand prestige
Divan, a beloved fine dining establishment, sought to amplify its reach and attract new generations of guests without losing the prestige and loyal following it had built over the years. In a competitive dining scene where attention is fleeting, the restaurant needed a marketing engine that could drive reservations, support private events, and reinforce its standing as a premier destination.
Client site: divanatlanta.com
Solution
restauWant launched paid media campaigns across Google and Meta that were engineered to target affluent, high-intent audiences. Our approach combined broad awareness tactics with precise retargeting, optimizing toward actions that directly drove reservations and event inquiries.
Our team guided the creative direction for both ads and organic social, ensuring every visual and caption reinforced Divan’s brand values. Custom dashboards provided real-time insights that enabled smart optimizations and continuous performance improvements.
Technology: Google & Meta Ads, Google Analytics, Resy, Google Tag Manager. Services: Paid Media, Marketing Strategy, Photography, Analytics.
Results
What’s next
The campaigns delivered a measurable increase in reservations and private dining leads, with paid media spend working efficiently to attract qualified guests and decision-makers. Divan saw not just more bookings, but more of the right bookings - aligning perfectly with its revenue and brand goals.
restauWant’s strategy strengthened Divan’s position as a leader in fine dining, building brand equity while delivering direct, profitable outcomes that will support sustained success.
restauWant transformed Divan’s marketing into a powerful growth driver - blending elegance with performance to achieve tangible business outcomes. From reservations to brand loyalty, our work helped secure Divan’s place at the top of the fine dining landscape.
Credits: Stephanie Olson, Campaign Director; Timothy Tamas, Performance Marketing; Andrew Spanjer, Videographer; Sarah Tran, Creative Designer.
