Building Community Online, Preparing for Expansion
Organic & Integrated Launch Strategy
Photography
Videography
Marketing Strategy
Organic Growth
Casual Chinese Dining
Building Community Online, Preparing for Expansion
From social presence to full-service growth: restauWant partnered with this long-loved Buford Highway spot to scale organic social media engagement and continues their partnership with new locations and brand development
Client
Northern China Eatery
Released
Timeframe
Ongoing
Project Type
Organic & Integrated Launch Strategy
Technology
Instagram Webflow Sprout Social
Casual Chinese Dining
Overview
As our partnership evolved, so did Northern China Eatery’s ambitions. Together, we’re now redesigning its website, preparing to launch its next location, and building an integrated marketing strategy that aligns digital presence, paid media, and guest experience to support sustainable growth.
Northern China Eatery is beloved for its authentic, homestyle cuisine—a hidden gem that became a local favorite through word-of-mouth and community connection. restauWant's work began with a focused goal: to help Northern China Eatery share that warmth and authenticity online, turning its social media channels into vibrant digital extensions of its dining room.
Casual Chinese Dining
The Challenge
Northern China Eatery’s initial challenge was simple but significant: translate its in-house hospitality and loyal local following into a compelling, consistent social media presence that could attract new guests while staying true to its roots.
With plans for expansion, the challenge became more complex—ensuring that both the brand’s identity and guest experience remain authentic and connected across multiple locations, new digital touchpoints, and a growing community.
Casual Chinese Dining
The Solution
restauWant first focused on curating and managing a social media strategy that celebrated Northern China Eatery’s dishes, team, and story. Through authentic imagery, thoughtful captions, and community engagement, we helped turn its channels into a true extension of the restaurant’s personality.
Instagram Webflow Sprout Social
As Northern China Eatery prepares to open its next location, we’ve expanded our role—leading a website redesign that aligns with the brand’s character, and developing an integrated launch strategy that combines social, paid media, SEO, and guest communications to ensure a successful opening and sustained growth.
Casual Chinese Dining
Casual Chinese Dining
Performance Results
Our social media work has strengthened Northern China Eatery’s connection with its community, growing its following and deepening engagement with both loyal guests and new audiences. Content consistently generates strong local reach and organic engagement—positioning the brand for its next stage of growth.
Growth Over 6 Months
Consistent Monthly Impressions
Increase Over 6 Months
The evolving partnership has laid a strong foundation for multi-location success, with digital assets and strategies that reflect Northern China Eatery’s authentic hospitality while supporting scalable marketing efforts.
