Build a Marketing Strategy to Scale Your Restaurant’s Profitability

This workshop will present information to help you leverage the web to improve visibility, get more customers, and give them stellar experiences.

You'll gain access to a project board with tasks to get you started, and we will adapt these to suit your needs during a collaborative work session at the end of each day.

Goal

Improve restaurant profitability with more, happier, higher-paying customers

Schedule

Day 1: Organic Strategy

• Branding & its significance
• Your website & its significance
• Local: GMB, Tripadvisor, Yelp
• Social/organic/SEO
• Community building
• POS Integrations

2 - 4pm EST

Day 2: Paid Strategy

• Advertising: Google, Social
• Print/direct mail
• Analytics/reporting
• Ad creative
• Audiences
• Tying it all together

2 - 4pm EST